Not Just a Consumer Product
Famines, diseases and wars are not at all the big causative factors of premature deaths. Statistics shows that tobacco and tobacco products kill millions of people every year.
The world is confronted with smoking related diseases of all types and the number of people afflicted with such diseases has grown into millions. Over half a million are slated to die every year in the United States alone from tobacco generated diseases. This is a very serious issue that needs to be taken up since tobacco is not just another consumer product.
It is estimated that there are around 2 billion smokers and tobacco users in different parts of the world and many more millions will be exterminated from the face of earth this year itself by smoking and chewing-tobacco related diseases. Marketing tobacco as just another product for consumer use is a very dangerous misconception that should go down the drain as one of the highly successful marketing shams. Why does law allow a product to be marketed as offering flavour and satisfaction, when what one really gets in return is addiction to a dangerous product and illnesses, leaving one on the way to poverty? Every day around three thousand kids join the fraternity of new smokers.
Tobacco, which has the potential to kill or harm when used in the required way, is one of the few substances that has the label ‘legal’ attached to it and which is available in stores as a consumer product. It may sound a bit cynical when using that term hurled against the tobacco industry. If one says that anybody can get rid of this habit of smoking cigarettes if they really mean it without resorting to nicotine replacement therapy products, it will be taken as a slap in the face of NRT Companies. But the fact is that it is a true statement and a real fact. Similarly, if someone issues the statement that nicotine addiction is the greatest deception, then every tobacco user will fall for it.
One has to examine the link between the terms ‘emotional gradualisation’ and ‘physiological rewiring’. In the gradualisation process, there is a gradual numbing of the emotions to an extent where the smoker’s responses are, little by little, hardened to the aftermaths of tobacco related diseases, even when confronting death. To put it in another way, emotional fear tactics that aids in the anti-smoking battle do not work effectively for every user.
To a certain level, tobacco laws and increased taxes imposed on these products will exert a certain amount of control on tobacco products. Without doubt, these actions will inadvertently induce unnecessary emotional trauma in smokers who are pressed to quit smoking tobacco products, without being extended proper access to comprehensive orientation programs. Such orientation and educational programs are a must for smokers to know how to prevail over the numerous internal as well as external psychological influences that come with nicotine addiction.
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